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"corporate surveillance" = Facebook getting & monetizing Ur data (2 control Ur behavior). . . *PIC*

Posted By: LongGone
Date: Sunday - April 15,2018 16:30

(NY Review of Books). . . Giving up your privacy allows surveillance corporations to figure out your personal psychological susceptibilities and then charge advertisers to exploit them. To justify this, these corporations hide behind privacy policies that are often long, convoluted, and framed in obfuscatory legalese. A decade ago, a study found that, even in that less connected world, it would take the average person about 25 days (and nights) a year to read all the privacy policies with which they are confronted. Who has the time or inclination to read all of these?

. . .You might feel that this is all a reasonable price to pay to keep in touch with friends and relatives. But what you get in return is not a true picture of your social circle; it’s algorithmically curated by Facebook. Your news feed is not reality; it is Facebook-mediated reality. Within this curated reality are encoded various judgments about who and what Facebook considers worthy of showing you. The news feed’s algorithm, for example, reduces the visibility of those who don’t interact enough for Facebook’s liking—showing fewer of their posts to others—and boosts the visibility of those who do. This is a new and insidious form of control: do what Facebook wants and be rewarded [ergo, Pavlov' dogs]; fail to perform to its satisfaction and be punished with social invisibility.

. . .When Mark Zuckerberg talks about connecting people, as he often does, he leaves two words unsaid: "to Facebook." For all his talk of community and connectedness, Facebook doesn’t seek to breed social connection and genuine friendship. Facebook makes its money from advertising, so what it wants is for you to keep browsing, scrolling, and clicking on Facebook—and surrender the minutiae of your life to its databases and its algorithms. To achieve this, it has to position itself as the hub of your social life, the mediator of your reality.

SOURCE OF ABOVE TEXT: "Reining in Big Data’s Robber Barons"


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